Guide to Exporting – Cultural Issues: Slide 2

LANGUAGE ISSUES IN ASIA (part 1)

cultural-issues-slide-02Prepare to deal with non-English speakers (your effort will not go un-noticed)

  • Marketing collateral translated into local languages
  • Use translation program on smart phone or tablet
  • Hire a student or recent graduate to join you on your trip and help navigate the language barriers, etc.

 

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Language Issues in Asia (part 2)