Alan Kaiser has more than 20 years of sales and marketing and business development experience for technology and consumer products companies in middle market and Fortune 50 business environments. Before joining AsiaGlobal, Kaiser was at IBM where he managed relationships with Business Partners, VAR’s and the media for the Storage Systems Group. During his tenure there he worked directly with Business Partners in the development and implementation of the Total Storage Solutions Centers concept (TSSC.), IBM’s worldwide program to provide Business partners’ customers planning, integration, demonstration, installation and training in Storage Area Network Solutions. He also generated key media coverage of the grand openings of the Solutions Centers that generated more foot traffic for the Business Partners, ultimately creating a better revenue stream for both the Business Partner and IBM against a backdrop of a flat market environment in 2001. Additionally he created the Storage Systems Group’s first of-its-kind electronic newsletter to improve communication with the Storage sales force and Business Partners. On an on-going basis he generated news stories about IBM and its products and services in major publications including the Washington Post, Reuters, Forbes, Business Week, CNNfn, the Denver Post and the Providence Journal.
Prior to IBM, Kaiser was director of marketing communications for CYBRA Corporation, a software developer and IBM Business partner. At CYBRA he was integral in negotiating alliances and managing software integrators, resellers, VAR’s and printer manufacturers. Additionally, he directed all marketing and promotional activities which included devising the company’s first public relations campaign, transformed the Company newsletter into electronic form, while upgrading content, and instituted a revamped graphics approach for all collateral materials to reinforce CYBRA’s brand image.
Before joining CYBRA, Mr. Kaiser was director of corporate communications and public relations for UST, Inc. a diversified consumer products company that ranked #1 among Fortune 500 companies in return on shareholders equity. At UST, he handled the day to day media relations as the lead spokesperson on all company matters. These included all earnings and other financial news announcements, legal issues, management and personnel announcements, and product initiatives. On an on-going basis Mr. Kaiser worked with reporters from around the world on a variety of subjects from generating a press tour for the company’s Honduran cigar operations to managing the media relations and promotion of Rock The Smokies, the largest outdoor country music event in history, at the time (1996), to plant closings in Scotland to tobacco ban proposals in Australia and Hong Kong. As operational head of the Company’s Nashville, Tennessee Museum of Tobacco Art & History he turned a breakeven gift shop into a profit center in less than one year by adding new products, offering special pricing and establishing high profile promotions to build traffic. Sales doubled each year over a three year period. At UST, Mr. Kaiser was also responsible for the Annual Report where he effectively streamlined the process while maintaining the quality of this showcase document cutting costs by 30% over a two year period.
Mr. Kaiser is a member of the Westchester County Exchange, a business development organization for IT professionals. In neighboring Fairfield County he serves on the Board of Directors of the Multiple Sclerosis Society and as a judge in Ernst & Young’s annual Entrepreneur of the Year program. Mr. Kaiser, his wife Debbie, and their three children Kara, Jonathan and Abigail reside in Armonk, New York.